![]() Three days later, McDonald’s released the ad on social and TV, introducing the #RaiseYourArches hashtag for the first time. Short clip of its ‘golden arches’ and putting the eye emoji in the caption, alluding to something McDonald’s started teasing the ad on 10 January on the Instagram page, posting a The campaign centres on the creative insight that the invitation to grab a McDonald’s is so universal, it can be communicated without saying a word. #RaiseYourArches tells the story of a group of office workers who all conspire to visit McDonald’s without saying a single word to each other. So, what was the thinking behind the risky, but ultimately bold idea? Creators played a central role in taking this simple but striking creative idea and making it their own to help deliver mass awareness and engagement, as a key pillar of McDonald’s marketing strategy. ![]() ![]() Using subtle cues, the campaign was still recognisably from McDonald’s, and represents an interesting new approach from the brand. With nearly 5 million views on TikTok and 1,000 posts on Instagram, the tongue-in-cheek advert has proven itself to be popular across social media despite not including any McDonald’s branding or food.ĭyzio founder Matt Hebden and CTO Laurie Bantin – have crunched the numbers from the influencer and insights and tracking platform to take a closer look at the creator strategy driving the campaign’s remarkable success on social media – and there’s not a Big Mac in sight.Īt the start of January, ad agency Leo Burnett launched #RaiseYourArches a new campaign for McDonald’s void of its two most important assets: its restaurant and its food. If you haven’t raised your eyebrows in time to the beat of McDonald’s recent ad campaign #RaiseYourArches, then you haven’t been paying attention.
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